IDENTITY
This image is a work , promotion and editing for a band, which I did the corporate identity, signage and editing the record. communication The group claims were directed to the atmosphere in an American way of life dominated poker nights, a lot of rock and roll and cowboy hats. This style is undoubtedly related to the music they were doing classic American rock and roll mixed with hard rock.
The logo was pretty iconographic and therefore direct that, although it is too obvious descriptive graphics make this lifestyle is the best way to express the message and maintaining a classic image American traditional, where no place is left to the imagination.
The posters
local concert should always keep a very strong structure in which the head must occupy the local logo covering this as much space as possible. As you can see, the name of the group is a restructuring of the logo to take a long, rectangular format optimal place with many other elements in the poster format. As we see the American setting this time is given by the font, centered and symmetrical composition and frames beige ornamental reminiscent of the label of Jack Daniel's, a clear symbol of esile of life we \u200b\u200bwant to convey.
This poster looks más moderno y dinámico debido a las características del local; una discoteca de pop rock. El grafismo que primero nos llama la atención debido a su ubicación es la foto de Marilyn Monroe, la cual nos hace una reivindicación doble, una es hacia el nombre del local y otra es hacia el estilo de música del grupo, ya que este personaje fue un símbolo del rock and roll de los 50´. La mezcla entre la composición estática formada por la cabecera del grupo y la fecha del concierto y la composición dinámica creada por todo lo demás, hace que el centro de atención esté en el nombre del grupo, ya all "dance" around.
In this poster we see an upgrade in terms of classic American image linked to this style of music, as it has eliminated the excess charge and decorative graphic elements being more forceful message transmission rock environment, which reduces 's photo custom motorcycle and desert landscape near the restaurant's name. This gives very strong forceful style of the group without having to put the word rock and roll anywhere. The objective of this design is to convey modernity while we describe the characteristics of the group. The design of the CD booklet is intended to interpret graphics through the atmosphere of an American tavern which expresses the rock lifestyle, poker table , musical instruments, a jukebox, lights
neon, etc ... all framed with compositions centered and symmetrical. The photographs in grayscale and the predominance of black color gives the overall picture of the script that classic and elegant touch that characterizes the music itself.